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Facebook Launches 'Bot Makeover Contest' For Small Businesses

Written by : Tech Trends Team
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Inspired by small businesses who are using Facebook Messenger to connect with their communities and customers, the social media giant has announced the launch of the first-ever "bot makeover contest". In partnership with the bot development platform ManyChat, the contest will have three winners who will receive $5,000 each in ad credits.

They will also get a makeover to their Messenger experience courtesy ManyChat, along with consultation from Messenger experts, Facebook said in a blog post late on November 20.

"For small business owners looking to get started on Messenger on November 21, we will be partnering with small business expert Gene Marks for a Facebook Live panel about Messenger best practices," the company said.

According to a recent Facebook-commissioned study by Nielsen, 63% of the people said their messaging with businesses has increased over the past two years, and 67% expect to message businesses even more over the next two years.

In fact, in 2017 alone, over 330 million people connected with a small business on Messenger for the first time. More than 1.2 billion people on Facebook are connected to a small business in another country, out of which over 250 million people are connected to a business in India. Also, 42% of the people on Facebook in India are now connected to at least one small and medium business (SMB) in a foreign country and 65% of Indians are connected to at least one domestic SMB.

(Image Courtesy: FB)

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